Network marketing as a business structure has been revolutionary in its own right. It has given millions of people unequalled opportunity. It has been instrumental in eliminating bureaucracy and instilling a corporate culture of merit and equality.
Network marketing is the perfect vehicle for “A” type individuals. It streamlines business to help you focus on your core strengths, passions, and the activities that make you money. It eliminates the headache, liability, and overhead of typical entrepreneurship, while preserving the freedom, control, autonomy, and unlimited growth and income potential. The worst, most tedious aspects of business are performed for you, leaving only the invigorating, productive, and profitable aspects.
“A” individuals are leaders, and in network marketing, leading through service is your primary responsibility. You’re not faced with the gargantuan tasks of performing research, developing products, handling packaging and distribution, managing corporate accounting, etc.
Furthermore, the structure of network marketing creates companies and brands that coincide with what people are now looking for. As John Gerzema and Ed Lebar write in The Brand Bubble, “Consumers don’t just buy brands—they invest in them. Faced with so much choice in the marketplace, consumers now select brands based on the same principles investors use to select stocks. In choosing a brand, consumers now seek to maximize the return on their investment, whether that return comes to them in enjoyment, knowledge, security, appearance or social currency. They want to invest in a brand with a plan, one that brings them benefits tomorrow, not just today.”
When done properly, network marketing companies create interactional, family-like cultures that people feel confident to “invest” in for the long-term.